However, the essence of successful online shopping is efficiency and user-friendliness. Well-known for its groundbreaking technologies, Reebok has always taken initiatives to make the online shopping experience as effective and efficient as possible for its consumers. This includes customization, a wide range of products, and hassle-free ordering and return processes. In Reebok’s perspective, customer satisfaction and loyalty matter most. Every step and every action has been taken to make sure that our online consumers are provided with the best possible care and attention, from the moment they log in and place their orders to the moment they receive their parcels and even when they need to make inquiries or return their items.

With the rapid development of the internet and technology, online shopping has become a part of people’s lives and provides a new experience for us. We have more product options available and we can shop without time and geographical restrictions. Nowadays, more people tend to buy products from online stores. According to the website “Statista,” it is expected that the number of online shoppers will reach 2.14 billion by 2021, and Reebok is definitely making a point by providing over 120 countries with a dedicated online platform for customers to shop with ease.

Reebok was founded in 1958 by Joseph William Foster and has been a subsidiary of the German sportswear giant Adidas since 2005. It is a global athletic footwear and apparel company, operating as a subsidiary of Adidas Group. Known as “Foster and Sons” at the time of its establishment, the company provided running shoes for top long-distance runners. It officially became “Reebok” in 1977, after the South African antelope. The company’s success and game-changing innovative products have helped Reebok become a world-leading fitness brand.

Background of Reebok

Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas since 2005. The company was founded in 1958 by Joseph William Foster in England. The brand name “Reebok” comes from a type of African antelope, representing speed, agility, and grace, which was chosen by the founder’s grandsons Joe and Jeff in a national naming competition. With a storied history and a rich heritage of innovation in design and manufacture, Reebok has helped athletes achieve peak performance and fitness. For example, the company introduced the first athletic shoe designed for women, named “Freestyle”, in 1982. Nowadays, Reebok continues to provide athletic footwear and products for men and women with different sports, from running, training, walking to yoga and combat sports. The company has established a strong online and offline presence, with multiple regional websites, physical stores and partnerships with other sports and fitness brands. As of 2020, Reebok’s brand presence can be seen across the world, including major markets in Americas, Europe, Middle East, Africa and Asia Pacific. With the increasing popularity of online shopping, Reebok also provides global delivery for online orders and convenient return solutions. In the United States, the standard delivery usually takes 3-7 business days while it takes 3-9 business days for Puerto Rico and Alaska regions. However, Reebok accepts return within 30 days of purchase and customers can print a pre-paid return mailing label from the website. The return will be processed in 7-9 business days after Reebok receives the returned items and the refund will be credited back to the original payment. The company even brings customer service online – shoppers can get the latest promotion and order assistance through setting up a Reebok account and live chat with the Reebok crew. As such, Reebok positions itself as an inclusive, customer-focused brand that harnesses the power of digital technology to improve and optimize online shopping experience. Through analyzing the digital orders, customer feedback and purchase pattern, the company is committed to providing innovative and well-designed products, as well as personalized and satisfying shopping journey.

Rebook Outlet Singapore

The existence of a business in day-to-day life highly depends on customers’ trust. The world has become extremely global now, with the help of modern technology. Nowadays, it is not limited to the metropolitan area but also all over the world. In today’s digital age, consumers have countless options to choose from. So it is very important to provide the service that exceeds customers’ expectations in order to build a successful business. As online shopping has provided consumers with convenience, trust also plays a big part. For survival in modern business, every organization has to create a good and reliable customer base. This also comes under the marketing strategy where the business is based on satisfying customer needs and wants. In the case of online shopping, the most vital factor is trust. Trust in the company, trust in the security of the website, and trust in the quality of the purchase. When an order is placed, we just have to hope that the products or services will be delivered as promised. Similarly, companies also have to trust their customers, whether they will pay for their purchase as people have the option to pay after delivery. Therefore, having an online presence in the digital market and pleasing customers efficiently is such a key part of businesses. Because customers are free to compare the offered services easily, review others’ comments and suggestions, and especially in today’s modern society, they are free to make as many purchases as they want without any physical hold. In general, for businesses, there are countless reasons to strive to provide an exemplary online shopping experience. A happy customer may refer others and a better customer experience can build businesses up. Even though a business may have a well-designed website, if it is not easy for the page to load, users might leave the page immediately. This is because users want efficiency and easy access that can save their time. Also, firms would increase repeat business by focusing on building customer loyalty and encouraging repeat experiences. A quality online shopping experience can build businesses and maintain reputations. A report commissioned by Royal Mail stated that over two-thirds of people in the UK make online purchases. This statistic shows how the online market has grown nowadays and also the significance of the digital market. The more interesting thing is that almost half of those surveyed just make online purchases, representing that there are still opportunities in the online market that businesses can take advantage of and try to provide the best service for different customers. For example, some clothing companies use videos of their products on their websites. There will be benefits from targeting a market of years-old groups in order to understand what the latest technologies are and get to know the customers. This is the key way to success.

Rebook Singapore Online Ordering Process

Reebok’s online ordering process is very straightforward and similar to many other online retailers. After you select which product you would like to buy, a click opens up a larger image and provides you with a detailed description of the product. There is also a three-step guide on the right-hand side which tells you how to customize the product to your own specifications. For example, if you are buying a pair of trainers, Reebok allows you to select the size, width, and quantity that you want. This is a great feature as it means that the product is made specifically for you and is not just an ‘off-the-shelf’ item. Once you have chosen what you would like to buy and the customization options, the product is added into your electronic shopping cart. I found that the Reebok website is easy to navigate and the layout is not too busy. On the top of each webpage, there are a series of drop-down menus that quickly take you to the type of products that you are searching for. For first time users of the Reebok website, you will need to register with a username and password. However, once you have registered, you do not need to type in your registration details again and again for future purchases. The website usually accepts payment through major credit or debit cards with the option of paying through PayPal, using a UK billing address. After you enter the delivery and payment information, an order summary is displayed for you to double-check everything before confirming your purchase. For regular online shoppers, the ordering process with Reebok will feel familiar, offering the same level of customization and ease of navigation as many other online stores.

Browsing the Reebok Website

White admits that when he initially attempted to browse the Reebok website, he was underwhelmed with the amount of options provided for finding the food items on sale. He states, “The option for just browsing food didn’t exist.” As he further explains, the search bar and the ‘filter by’ section, as well as the ‘sort by’ section, allow for users to completely bypass the arduous process of looking through every single food item to find what they may be looking for. He makes it evident that these search options, as he calls them, provide a ‘streamlined shopping experience’. After finally creating a customer account and signing in, White discovered the ‘shop by’ section provided on the left side of the home page. He identified that each food item offered had a respective category listed under this type of filter, which made the process of finding items significantly smoother. While the brand offers more than just food, with categories ranging from ‘men’ to ‘collections’, everything adheres to the same style of ‘shop by’ layout in this filter section. He was also appreciative of the ‘quick buy’ and heart icons next to each item. These buttons allow users to instantly add items to their cart and add items to their wishlist, respectively. According to White, these features are a testament to the website’s ‘user-centric design’. Thanks to him.

Selecting and Customizing Products

After clicking down to a certain category, I was able to see various products that fall under that category and some said “Design Your Own”. After clicking into “Design Your Own”, I was given many options such as changing the base color, adding personalization, changing the tongue material and the lace style, which creates a lot of flexibility for the customers. This is interesting because normally online shopping does not have such customization options – I can barely find any other online shopping website that allows me to customize products in the way that Reebok does. It is also very simple to customize the products and all I need to do was just clicking onto various options given in the webpage for example, choose material, choose pattern and choose sole. With just several clicks, I had my personalization done. I was quite impressed when I was doing my customization on a pair of shoes and the picture of the shoes on the webpage was changing in real time as I was making changes to the customization. At the end of the customization, a summarized version of my customization was shown and then I was asked to name my design. I really enjoyed doing my customization because it is interesting to see how the shoes change in the picture as I make changes to the customization.

Adding Items to Cart and Checkout

Finally, as specified in “Reebok Online Shopping Experience: A Review” by Marko Saric (2017), the process of adding items to the cart has been discussed here. After the user has done with the product selection, the user could click the cart icon at the top right of the website to start the checkout process. The user could look through the cart and make changes if needed. For example, the user could increase or decrease the quantity for each product or remove the product from the cart. Beside the cart icon, a small window will be popped up when the user has added an item into the cart. This feature will provide an instant and quick way for the user to either close the window and continue shopping or to view the cart. I would say this is a user-friendly way to guide the user throughout the shopping experience. After the user has finished reviewing the items in the cart and press the “checkout” button, the user will be led to the checkout page. In the checkout page, the user has to log into the Reebok’s website in order to proceed with the next steps. This is because the user must have an account to submit an order. The process of submitting an order is straightforward and just like the normal online shopping process. The user needs to fill in the shipping information, shipping method and payment information. Users have the option to save the information for future uses too. In overall, the organization in the checkout page is well done and easy to understand. Most of the important information is state clearly and straight to the point. It offers a simple and efficient way for the user to complete the order. It is no doubt that Reebok has put a lot of effort in creating a great and comprehensive online shopping experience for their user. From product selection until the order submission, every steps are being designed and generated with the user’s benefits in mind. Well, I would said the website is user-friendly enough for me to decide on my first Reebok’s product. In the review, the author commented that he is impressed by the easy-to-navigate interface and the speed of the website. Also, he think that the clear categories and search bars on every page further enhance the browsing experience for the users.

Delivery and Packaging

Something that I personally find very important when I order goods online is the shipping and tracking information. When I order something, I want it to arrive within a specific time frame, and in order for me to be able to ensure that this happens, I need to have easy access to information about where my order is and when it will arrive. This is an area in which I think Reebok really excels. Every time I’ve placed an order with them, I’ve always been given an estimated delivery window – of course, this is really helpful, because it means that you don’t have to wait in all day for a parcel to arrive, or worry that you might miss it. Actually, it’s not only an estimated delivery window that Reebok provides – since they dispatch items using various postal services and couriers, they go one step further, and provide a link to the specific courier’s tracking page, in order for me to be able to track my order in closer to real time! This is something very, very useful. It’s not like when you order something, and then you’re just sort of left in the dark as to where your order is and when it’s going to come; I really appreciate that I’m actually given consultable, accurate information and there’s three different methods of finding out the estimated delivery date of my orders (if you want to know something really badly, or if you would just like the satisfaction of knowing that your next Reebok goodies have started making their way to you, every stage of the order process from the moment that it has been confirmed that your payment has been approved, you’re given an estimated number of days that the order will take to be dispatched. First of all, once your payment has been approved and your order has been confirmed, your items will be expected to leave the warehouse within about 2-4 days. This means that very quickly, your order progresses to the next stage, and you’re kept in the loop with what’s happening.)

Shipping and Tracking Information

Moving on with my review, once your order has been placed and processed, you will receive a shipment confirmation email that includes the tracking number for your package. You also have the option to go online, log into “My Account” and access your order history. If the item has been shipped, the tracking number will be displayed and click under “Shipments” and you will see the digital footprint of the item’s journey, from the warehouse to your front door. Alternatively, I can also enter the order number and billing zip code, once the shipment has been confirmed, and you will be able to know the latest status. I feel that it was satisfactory that Reebok gives you various methods to track your item, depending on your needs and technological confidence level. However, it would be helpful to have an estimated date of delivery, so that it will be more convenient for us to plan ahead for someone to be at home to collect the item. Also, we are not advised of whether there will be delivery in schedule, and this would be expected if it is shipped through suppliers from home. In that case, we will be worrying all day long about the item may arrive and we don’t want to miss the delivery. Reebok can improve from here in the respect of shipping information presentation, as well as to provide customer some knowledge of delivery options plus any appointment for delivery. There is an option to select the delivery to be left with a neighbor/delivered to a local office, although I never choose it. Maybe Reebok can communicate with the customers through a step of giving some explanations/suggestions and ask for agreement. But overall, there are different methods to monitor the delivery nowadays, and some may prefer SMS, email or smartphone app notification because not everyone uses a modern tracking functionality. The next convenient step will be an interactive real-time advisor/chat through the Reebok website when we can get in touch with the supplier or delivery team through a social media or question and answer section. I was satisfied with the delivery experience and the way for tracking the item. Overall, it was very environmentally conscious as it was mainly electronic and the more inconvenient paper shipment information was not included in the packaging.

Packaging Quality and Protection

Both the quality and the protection of the packaging material are crucial in ensuring that the product that the customer will receive at the end of the delivery process is in good condition. Upon unpacking the delivered item, I must comment that I am really impressed with the protective material used in the packaging. Specifically, the paper that is used to wrap the shoebox is very thick and it feels really solid. Also, the shoes are packed with a generous amount of those air cushioning plastic materials. I really appreciate this because some other companies may cut cost by reducing the amount of these protective materials, but I can see that Reebok is very serious in protecting the product. The shoebox is in perfect condition. It looks very new and I cannot find any damage or dent on it. Also, there is no visible damage to the shoe itself as well. The protected packaging environment ensures that the leather exterior of the shoe does not get damaged by any external pressure. This ensures that the surface of the shoe is in perfect condition, retaining that shiny leather texture. Therefore, I have to say that I am very satisfied with the packaging quality as well as the amount of protection given to the product during the delivery. This also reflects the professionalism of the Reebok company. I believe that this is an important aspect to be considered because not only it satisfies the customers’ expectation, but also indirectly it can really help to enhance the good image of the company for its products to be delivered to the customers in perfect condition. Well done, Reebok!

Customer Service and Return Policy

Still, if something goes wrong or you are not satisfied with the product you receive, Reebok has a fairly easy return process. First of all, you have to go to the Reebok site and find your order in the “order history” section. Then, you have to fill out an online return form where you must provide information about the returning products and the reasons for returning. The return policy of Reebok is also very good. It allows you to return undamaged and unworn products within 30 days from the day of purchase, and the refund will go back to the original payment method that you used to buy the product. However, Reebok also has a 90-day return policy for every unworn custom product, which means if one day you find your custom product is unwearable, you still have the right to return it! At Reebok, not only is the return process easy, but they also invest heavily in customer service. You can chat with the Reebok support team at any time. Well, I know in the age of the internet, some people still like to get help from a real person. Do not worry! Reebok also has you covered. You are able to call them from Monday to Friday 8:00 am to 8:00 pm and Saturday to Sunday 11:00 am to 7:00 pm. I believe that good customer service is the basis of a long-term cooperation between the customers and the company. By providing services like FAQs, online chat, as well as telephone calls, Reebok is able to meet the different needs of its customers. Also, many companies seeking maximum revenue would just ignore the quality of the products and focus on advertising, but Reebok did not. I appreciate the investment of Reebok in customer service as it puts a beautiful full stop on every reason that makes it my first preference. Customer service is also very vital. When I was writing this review, I called the customer service team and it took me less than 5 seconds to wait in the queue before someone picked up my call. The customer service representative was also very patient and delightful. I asked her about the custom products and she was so helpful that I got all the information I needed. I believe that Reebok is doing a fantastic job on customer service because the waiting time is so short and the staff are passionate and patient. Last but not least, different people may have different consumer preferences when it comes to online shopping. My friends used to tell me that the quality of the customer service can reflect the company’s degree of credibility. He is totally right! If you have ever bought a pair of sport shoes from Reebok, you will understand what I mean. From the telephone calls to the return process, Reebok has done an almost perfect job of serving the customers. Thank you for reading this review. I hope it provides you with a better insight into Reebok. Also, have a great shopping experience at Reebok!

Contacting Reebok Support

At any points during the ordering process, if I had questions or if I encountered any issues, I could contact Reebok’s customer service for assistance. The customer support is available 24/7, which I found to be very convenient. One way to reach the Reebok customer service team is through Live Chat. By clicking on the “Live Chat” button on the Reebok website and typing in my name and email, I was able to start a conversation with a Reebok representative. I actually tried the Live Chat to see how it works. I was connected to a representative within a minute and was able to get the help I needed. In addition, customers can also choose to contact Reebok through email. I could email my questions or issues to [email protected] at any time. Another way to reach the Reebok customer service is by phone. The website provides a phone number for different countries and regions. The phone service is available from Monday to Friday, 8am – 5pm EST. I preferred using the Live Chat most of the time, but it’s good to know that there are different ways to contact Reebok and that the customer support team is available around the clock. I’m happy with the efficiency, effectiveness and the excellent help and support offered by Reebok’s customer service team. The friendly and professional customer support made my online shopping experience with Reebok a lot more enjoyable. I’m glad that Reebok understands the importance of having a good customer service team to assist their online shoppers.

Return Process and Refunds

When customers receive an order from Reebok, they have a 30-day satisfaction guarantee to return any products that they are not happy with. Returning items is quite easy. Along with the invoice, customers just have to fill in the return form that is included in the package and clearly tick whether they would like a refund or an exchange for another product. Customers have to make sure that the items in the package are still in good condition and wrap the items securely in the original packaging. Then, they can either call the DHL helpline to arrange a courier to collect the package or take the package to a DHL drop off point. There is no charge when customers call for a DHL courier to collect it at home. Customers can find the nearest drop off point by searching on the DHL website. The refund will be credited to the customer’s payment card account as soon as the items are checked and confirmed that they are in good condition. However, it may take up to 28 days for the refund to be shown in the customer’s account. On the other hand, if the customer asked for an exchange, the replacement will be dispatched once the request is processed. However, if customers would like to try another size or model, they can place a new order online and the payment will be refunded for their return. For outlet products, customers are entitled to return the items for a full refund within 14 days from the delivery date. Also, free return and exchange are available for online exclusive products. This means that Reebok will cover the postage for every return or exchange in respect of online exclusive products. Customers can create a return form on the website and then Reebok will send a return postage to their registered email address so they can print and attach the label to the package. After that, they can take the package to a local post office to send it back. The refund will be credited to the customers’ payment card account within 28 days after the items are checked and confirmed in good condition. However, it may take up to 28 days for the refund to be shown in the customer’s account, which is the same with standard products. Buyers are advised to refer to the ‘Shipping Policy’ and ‘Distance Selling Regulation Information’ for more information about the right to cancel.